FANGYUKONG
"放语空"品牌标识以在地性建筑为设计原点,解构"放语空"三个汉字笔划,通过几何重组构筑成意象化的土楼造型。暖橙色系的运用通过视觉温度传递人文关怀,使抽象的文字符号转化为具有场所精神的温暖容器,让每位访客在目之所及处都能感受到温暖舒心。
The brand logo of "Fangyukong"
takes local architecture as the design origin, deconstructs the strokes of the
three Chinese characters "Fangyukong", and constructs an iconic tulou
shape through geometric recombination. The use of warm orange tones conveys
humanistic care through visual temperature, transforming the abstract written
symbols into a warm container with a sense of place, so that every visitor can
feel warm and comfortable wherever they look.